YouGov is back, and (probably) better

Usually I don't devote a lot of attention to a single pollster. That's almost as bad news organizations calling the New Hampshire Senate race a toss-up because one poll showed Scott Brown within the margin of error of Sen. Jeanne Shaheen (well, actually two polls--and I was quite ashamed of my native Dartmouth College for reporting the race as such). Or the pundits who suggested that Oregon's Senate race was a toss-up because Monica Wehby led Sen. Jeff Merkley in one poll conducted by a Republican firm. Or the--you get the idea. But as I've said before, I'm paying a lot of attention to this YouGov survey because it's just so ambitious, and just crazy enough to work. Maybe.

To reiterate, I flagged the YouGov survey for a closer look because 1) it was longitudinal, meaning that it would try to track the same panelists in the months leading up to the election, and 2) it was an attempt to poll every race in every state. Even in a state like Utah, where neither Gov. Gary Herbert nor Senators Orrin Hatch or Mike Lee are up for re-election, YouGov assembled a panel of 1087 voters just to ask them the generic House ballot question. I found the sheer scope and ambition of the survey pretty cool.

Unfortunately, as I also wrote, it also sorta fell flat. Too many things--suspicious results, distorted weights, a distinct lack of Asians--seemed off for me to consider any of the results in our average. So I didn't, but I did decide to wait for the next iteration of the poll to come out before passing judgment on YouGov as a whole.

Fishiness in the YouGov longitudinal survey

First things first: Kansas's Republican primary for the U.S. Senate seat there came out as expected, with incumbent Sen. Pat Roberts doing a little worse than polling predicted, although still coming out on top, 7 points ahead of runner-up Milton R. Wolf. So that's done. Kansas's Senate seat therefore remains SAFE REPUBLICAN for the general election in November, despite Democratic nominee Chad Taylor's surprisingly close performance in some polls.

Then there's the recent YouGov longitudinal survey conducted for CBS News and The New York Times, which I described as a "pollgasm"--there's just a ton of data in here. Importantly, I call it a "longitudinal survey" because its ambitious intent--as if polling a panel of 100,000 registered voters nationwide wasn't ambitious enough--is to track changes in opinion from that exact panel every month until the election. Since, for example, I participated in the panel as a voter from New Jersey, my understanding is that I'll be getting an email in a few weeks to ask me the exact same questions--whether I'll be voting for Sen. Cory Booker or Republican challenger Jeff Bell; whether I'll vote for the Democrat or the Republican running for Congress in my district (Aimee Belgard and Tom MacArthur, respectively, although YouGov doesn't know that); whether I approve or disapprove of President Obama's job performance, etc. And again in September, and ostensibly in October, too.